Brand Identity Design
Complete brand transformation with modern identity system and digital guidelines
The Challenge
Tech startup struggled with fragmented brand identity across platforms, inconsistent messaging, and failed to connect with younger demographics. The company lacked cohesive visual language and modern brand guidelines for digital-first world.
The Solution
Created complete brand transformation including: comprehensive brand strategy and positioning, logo redesign with evolution story, custom color palette with accessibility compliance, typography system with web and print variants, brand voice guidelines and messaging framework, comprehensive design system with 100+ components, social media templates and guidelines, and brand governance framework for consistency.
What We Delivered
How RED SAG runs a project like this
1.Discovery call
We go through your users, the main workflows, integrations, deadline and budget. Clear scope is what keeps software on time.
2.Written proposal
You get the scope as features and screens, what is out of scope, the timeline and the payment milestones. With clear scope we quote a fixed price.
3.Build in short sprints
Every one or two weeks we show working software on a staging link. You give feedback while changes are still cheap.
4.Testing and handover
A second person tests every feature on real devices, and you test each milestone yourself. At launch you receive the full source code, credentials and documentation.
Read the full process on how we work, or get a free quote for your project.
Related services
- UI/UX design
Research, wireframes and designs that are easy to use.
- Website development
We build the designs we draw, so nothing is lost in handover.
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