In real estate, leads are expensive and they go cold fast. An enquiry from a portal or a Facebook ad costs real money, and if nobody calls within the hour, the buyer has usually spoken to three other projects. Many builders and brokers still track all of this in Excel sheets and WhatsApp groups, and lose count of who visited, who is waiting for a price and which flat is still free.
We build real estate CRM software around the way property is actually sold. Leads from 99acres, MagicBricks, Housing.com, Meta ads, Google ads and your website land in one place and are assigned to a sales executive straight away. Site visits are scheduled and confirmed on WhatsApp, and every call, visit and follow-up is logged against the lead.
For builders, the CRM also holds your live unit inventory: towers, floors, flats or plots, with price, facing and status. When a booking is made, the unit is blocked, the payment schedule is set up and the customer gets their demand letters and receipts on time. You own the software and pay no per-user fees.
Residential and commercial developers running one or more projects, who need leads, site visits, unit availability, bookings and collections in one system instead of five spreadsheets.
Broking firms handling resale, rentals and new projects for several developers, who need to manage buyer requirements, property listings, visits and commission tracking.
Promoters selling approved plots or villas who need a layout-wise view of what is sold, blocked and available, and a simple way to share it with agents in the field.
Sales teams who tried a general-purpose CRM and found it had no idea of towers, units, site visits or payment plans, and ended up running the real work in Excel again.
Leads from Meta lead ads and Google ads forms through their APIs, your website forms, IVR or missed-call numbers, and property portals through their lead emails or APIs where available. Duplicates are merged by phone number so one buyer is one record.
Round-robin or rule-based assignment by project, language or budget. The executive gets an alert, the lead gets a WhatsApp or SMS acknowledgement, and overdue follow-ups show up for the sales manager.
Book visits against a calendar, send confirmations and location pins on WhatsApp, record check-in at the site from the mobile app, and capture the buyer's feedback after the visit.
Approved WhatsApp templates for visit reminders, brochures, price sheets and payment reminders, sent through the official WhatsApp Business API, with replies logged in the lead's timeline.
Projects, towers, floors and units, or layouts and plots, with carpet area, facing, floor rise and status. Sales staff see live availability and can place a time-limited hold on a unit.
Booking forms, KYC documents, cost sheets and construction-linked or time-linked payment plans. The system raises demand letters, records receipts and shows what is due and overdue.
Partners register their clients, see available inventory and track the status of their leads and commission, so disputes about who brought a buyer become rare.
Cost per lead and per site visit by source, conversion by executive, pending follow-ups, unit sales by project, and collections versus demand, on a dashboard and a weekly email.
We sit with your sales and CRM team to understand lead sources, stages, visit process, booking steps and the reports the management wants each week.
We design the lead, visit, unit and booking screens for web and mobile, and agree how projects and units are structured in the system.
Lead capture and follow-up usually go live first, because that is where money leaks. Inventory, bookings and collections follow in the next phase.
We import your existing leads, projects and units from Excel, then train sales, CRM and accounts staff on the parts of the system they use.
We watch usage for the first weeks, fix issues fast and add reports or automations as your team asks for them.
A lead and site visit CRM usually goes live in 4–7 weeks. A builder CRM with inventory and bookings takes 8–12 weeks, and a multi-project platform 3–5 months, often released in phases.
₹90,000–1.75 lakh (≈ $1,350–2,700)
Lead capture from ads and website, assignment, follow-ups, site visit scheduling, WhatsApp templates and basic reports for one or two projects.
₹1.75–4.25 lakh (≈ $2,700–6,400)
Adds unit inventory, holds, booking forms, cost sheets, payment schedules, demand letters and an executive mobile app.
₹4.25–9 lakh+ (≈ $6,400–13,500+)
Several projects or cities, channel partner portal, customer portal, Tally or Zoho Books integration and custom management dashboards.
Indicative budgets based on typical projects. Your fixed-price quote depends on scope, integrations and timeline.
Towers, units, holds, visits and payment plans are part of the design from day one, not custom fields added to a generic sales pipeline.
You pay once for the build and a modest amount for hosting and support. Adding ten more sales executives or channel partners does not add a monthly licence bill.
Your buyer data is one of your most valuable assets. It sits in a database in your account, and the source code is handed over in full.
Not every property portal offers a proper API. Where they do not, we use lead emails or scheduled imports, and we tell you upfront which sources can be fully automatic.
With us, a lead and site visit CRM costs ₹90,000–1.75 lakh, a builder CRM with inventory and bookings ₹1.75–4.25 lakh, and a multi-project platform ₹4.25 lakh or more. It is a one-time build cost. Hosting, WhatsApp message charges and SMS or calling costs are separate and usually modest.
Usually yes, but the method depends on the portal and your package with them. Some offer lead push or API access, and all send lead emails, which we can read automatically. Meta and Google ad leads come in directly through their APIs. We confirm each source during discovery so you know what will be instant and what may have a short delay.
We connect the CRM to the official WhatsApp Business API, either through Meta's Cloud API directly or through a provider you already use. Visit reminders, brochures and payment reminders go out as approved templates, and customer replies appear on the lead's timeline. Meta's message charges are billed to your account at their actual cost.
It depends on your size and process. Ready-made real estate CRMs are quick to start and fine for many brokers. A custom CRM makes sense when your booking process, payment plans or partner structure do not fit the product, or when per-user fees start to add up across a large sales team. We can help you compare honestly.
Yes. We set up construction-linked, time-linked or custom payment plans per unit, generate demand letters when milestones are reached, record receipts and show outstanding amounts. Receipts and ledgers can be pushed to Tally or Zoho Books so accounts do not re-enter them.
Yes. The Android app, and iOS if needed, lets executives see their leads, call with one tap, log call outcomes, check in at the site during visits and update the lead stage from the field. It works on patchy connections and syncs when back online.
If you are working out how to build a CRM for property sales, start with the part that loses money today, which is usually lead capture and follow-up. Get every lead into one place, assigned within minutes and tracked to a site visit. Inventory, bookings and collections can follow in a second phase once the team is using the system every day.
Yes. We also take on real estate website development: project microsites with floor plans, amenities, location maps, price sheets on request and brochure downloads. Every enquiry form on the site feeds straight into the CRM, so website leads are assigned and followed up like any other source.
Our custom CRM page covers CRMs for any kind of business. This page is only about property sales, with features like unit inventory, site visits, bookings and payment schedules that general businesses do not need.
CRMs, field-sales apps, inventory tools and dashboards built around your process, with WhatsApp, email and Tally/Zoho integrations.
Order updates, payment reminders, catalogues and team inboxes on the official WhatsApp Business API, connected to your CRM, ERP or store.
Cross-platform iOS and Android apps in React Native or Flutter, with backend, payments and store launch handled end to end.
We work with clients in India, United States, United Kingdom, Australia, Canada, Europe and New Zealand.
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